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Jan 16, 20203 min read
Why does the average person need a bank?
Banks fulfil a variety of needs: depositing money to keep it safe and having access to it; investing it; transferring money to someone –...
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Carlos
Dec 28, 20191 min read
Chapter 4 – Customer knowledge toolkit: how to gather customer data
Many industries have little knowledge about their ultimate customers, the people who actually use their products. Retail companies have...
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Dec 19, 20191 min read
Yesterday's call
Yesterday I received a call from a woman who ran a medium-sized business, asking me: “How can I make my company customer-centric?” My...
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Dec 12, 20191 min read
Chapter 1 - Its about the customer, not the product!
1 – It’s about the Customer, not the Product When you wake up in the morning, what is the first thing that you do? Do you think, “I am...
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Dec 11, 20192 min read
Why I wrote this book
In 2011, I perceived a significant shift in customer-centricity in the banking industry. But, not in a good way. Progress in...
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Dec 3, 20191 min read
We're getting ready!
Hello! Welcome to my Blog. You've arrived a little early as I'm going to launch the blog and publish articles very soon, coinciding with...
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Blog: Blog2
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